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The idea of survival: only the right way can survive.
Development idea: sacrifice the ego and complete the big ego
Competition idea: surpass oneself, do not fight but bend man's soldier
Sales idea: everything is for love
Service concept: customer - centered, service with love
Brand concept: brand creates value, value makes wealth
The concept of wealth: money is a thing apart, first wealth is growing
Work concept: a simple way to practice to the extreme is the trick
Life philosophy: dumping money enough to gather, the amount of wide enough; first to rate, to convince the people of self-discipline
Human concept: position first, ability second
Organizational concept: to create a platform and to accomplish yourself
The idea of achievement: the ordinary people pursue the goal, the outstanding person surpasses the goal, the outstanding person creates the miracle